In “Every Nook and Cranny: The Dangerous Spread of Commercialized Culture” written Gray Ruskin and Julie Schor, they address the topic of the influence of the corporation in every day life. In the article, Ruskin and Schor present information about present day examples of the presence of corporation in schools, television and government. This gave the writers a strong sense of credibility because of the wide range and in-depth knowledge of information present in the article. Besides using ethos to persuade theirs readers, they use logos as well. Other than using present day information, Ruskin and Schor gives data about the number of schools selling and receiving goods from corporations. It persuades the reader into their argument because of the unbiased information given by the writers. The organization is laid out in blocks, where they label all the topics they are going to talk about. Also the language is easy to understand and very accessible for every type of reader. However, their argument is convincing but the writing doesn’t feel very emotional. The writer does not try to appeal at the readers’ emotions. Even though the information is very relevant to present day events, the argument doesn’t have the emotional appeal to keep the reader interested about the topic beyond reading the article.
I agree with Ruskin and Schor argument that corporate presences are in everything we see. In television and movies corporate advertisement is the most present. All the characters in a movie seem to use the same phone or car. It affects the audience and convinces them to buy their products. I find it unfair and that the audience should be given a fair choice about what products they spend their money on. Instead of using advertisement in our favorite movie or television show. There should be a common practice in the media that stops product placement in television and movies.
